COGAR In-Feed Advertising Rate Card 2026
Advertisements in the Main Cogar Feed
- Document version:
- June 2026
- Audience basis:
- Approx. 2,200 monthly active users
- Currency:
- EUR, ex VAT
1. Overview
Cogar is a social platform built for the Irish-language community. Advertisers can appear as clearly labelled in-feed advertising panels within the main Cogar feed. All advertising placements are marked bilingually as FÓGRA / ADVERTISEMENT and include campaign reporting.
- Current audience: approx. 2,200 monthly active users
- Typical weekly campaign reach: approx. 2,000–4,000 impressions
- Typical weekly active audience: approx. 700–900 users
Reach may vary depending on user engagement, campaign duration, targeting, and the number of concurrent campaigns running at the same time.
All advertising is subject to approval and must comply with Cogar's community standards.
2. Ad Formats
Single Panel
One image, video, or text-led panel with one message and one click-through destination.
Best suited for simple announcements, local business promotion, single event promotion, or one clear call to action.
Double Panel Slider
Two swipeable panels with per-panel click tracking.
Best suited for events, product ranges, two-message campaigns, or A/B testing campaign copy or creative.
Triple Panel Slider
Three swipeable panels with the highest creative capacity.
Best suited for larger campaigns, multiple messages, short story-led campaigns, cultural organisations, festivals, or repeat sponsors.
All formats include:
- Title
- Body copy
- Click-through link or links
- Bilingual FÓGRA / ADVERTISEMENT labelling
- End-of-campaign reporting
- Impression, click, and CTR reporting
- Per-panel reporting for carousel formats where applicable
3. Rate Card
EUR, ex VAT
| Panel Type | 1 Week | 2 Weeks | 4 Weeks |
|---|---|---|---|
| Single Panel | €200 | €350 | €625 |
| Double Panel | €300 | €525 | €950 |
| Triple Panel | €400 | €700 | €1,250 |
Two-week and four-week bookings include a volume discount of approximately 15–20% compared with buying equivalent single-week placements.
Prices assume standard feed placement and basic targeting by interest and/or location.
VAT will be charged where applicable.
4. What's Included
Each campaign includes:
- Feed placement for the booked period
- Bilingual FÓGRA / ADVERTISEMENT labelling
- Title, body copy, and link or links
- Impression and click reporting at the end of the campaign
- CTR reporting
- Basic targeting by interest and/or location
- One round of creative amendments before go-live
- Advertiser-supplied creative
- Creative specifications available on request
5. Optional Add-ons
| Add-on | Suggested Price |
|---|---|
| Video background, single panel | +€75–€100 |
| Priority placement or category exclusivity | +25–40% on base rate |
| Resources tab placement | +€100–€150 per week |
| Creative build, designed by Cogar | +€150–€300 once-off |
6. Recommended Packages by Buyer Type
| Buyer Type | Recommended Format | Duration | Indicative Price |
|---|---|---|---|
| Local Gaeltacht business | Single Panel | 1 week | €200 |
| Festival or event promotion | Double Panel | 2 weeks | €525 |
| Cultural organisation / repeat sponsor | Triple Panel | 4 weeks | €1,250 |
| Pilot / launch partner | Any format | Any duration | 20% discount available |
7. Operating Guidelines
To protect campaign quality and deliverability at Cogar's current scale, feed advertising is limited to a small number of campaigns at any one time.
Current operating limits:
- Maximum of 2–3 concurrent feed campaigns
- Bookings available in 1-week, 2-week, or 4-week blocks
- Campaign report provided after completion
- Report includes impressions, clicks, and CTR
- Typical weekly reach is approx. 2,000–4,000 impressions per campaign
- Shared inventory may reduce individual campaign delivery when multiple campaigns are live
A 20% launch discount is available for first campaigns from selected pilot partners, subject to availability.
8. Technical Specifications
- Placement
- Main feed advertising slot.
- Frequency
- Approximately 1 ad slot per 8 feed posts.
- Panel Types
- Single panel
- Double panel slider
- Triple panel slider
- Supported Media
- Image background
- Video background
- Text overlay
- Link-based call to action
- Links
- Per-panel links are supported on carousel formats.
- Tracking
- UTM parameters can be applied automatically to campaign links, including carousel links.
Full creative specifications are available on request.