COGAR In-Feed Advertising Rate Card 2026
Advertisements in the Main Cogar Feed
- Document version:
- August 2026
- Audience basis:
- Approx. 4,400 users (August 2026)
- Targeting:
- Global, by country, or by experience level
- Currency:
- EUR; prices shown ex VAT by default (21% VAT applies)
1. Overview
These appear as clearly labelled in-feed advertising panels within Cogar's main feed.
All advertising placements are marked bilingually as FÓGRA / ADVERTISEMENT and include standard campaign reporting.
Every campaign can be delivered globally, limited to one or more specific countries, or targeted at the user's level of experience with Irish. See section 3 for detail.
Audience figures (August 2026):
- Current audience: approx. 4,200 users
- Typical weekly campaign reach: over 3,000 impressions
- Typical weekly active audience: approx. 1,200–1,500 users
Reach may vary depending on user engagement, campaign duration, targeting, and the number of concurrent campaigns running at the same time.
All advertising is subject to approval and must comply with Cogar's community standards.
Language Policy: As Cogar is an Irish-language community, the primary message in every advertisement must be in Irish (or bilingual). If you need help, we provide advertisers with a fast translation/editing service at no extra cost, to make sure your message reads naturally and suits our community.
2. Ad Formats
Single Panel
One panel: one image, video, or text-led panel with one message and one click-through destination.
Double Panel Slider
Two swipeable panels with per-panel click tracking.
Triple Panel Slider
Three swipeable panels with the highest creative capacity.
Sponsored Cogar
Sponsored Cogar in the main feed, running for 2 days or 4 days. The 4-day run includes a gap day between days to avoid audience fatigue.
Because the post is embedded in the feed itself rather than in an advertising slot, the opportunity to see is significantly greater per day than an advertising panel.
Best suited for time-sensitive announcements, launches, or upcoming events.
All formats include:
- Title
- Body copy
- Click-through link or links
- Bilingual FÓGRA / ADVERTISEMENT labelling
- End-of-campaign reporting
- Impression and click reporting
- UTM tags on campaign links
- Global, country, or experience-level targeting
3. Targeting
Targeting is available on every format, including Sponsored Cogar, and the options can be combined.
Global
The campaign is delivered to every Cogar user, wherever they are. This is the default option and gives the widest reach.
By Country
Limit delivery to a single country or a list of countries, for example Ireland only, or Ireland and the United States. Suited to local events, regional launches, and offers that are only available in a particular market.
By Experience Level
Target a specific level of experience with Irish, based on the level users select in their profile:
- Beginner
- Intermediate
- Fluent
One level or any combination of levels can be selected. This is useful for learning resources, courses, and content aimed at fluent speakers.
Targeting is included in every campaign at no extra cost.
The narrower the targeting, the smaller the eligible audience. This can slow delivery or reduce total reach, particularly on budget-based per-click or per-impression campaigns.
We recommend broad targeting when reach is the main goal, and narrower targeting when relevance matters more.
4. Rate Card
EUR, prices ex VAT
4.1 Fixed Rate, 2 weeks
| Panel Type | Individual | Company |
|---|---|---|
| 1 panel | €300 | €600 |
| 2 panels (double panel) | €500 | €1,000 |
| 3 panels | €700 | €1,400 |
Every fixed rate covers a two-week campaign run in the main feed.
4.2 Per Click / Impression
Set a budget and the campaign runs until it is spent.
| Item | Rate |
|---|---|
| 1 panel, per click | €0.70 |
| 1 panel, per impression | €0.02 |
| Minimum budget, individual | €200 |
| Minimum budget, company | €500 |
Per-click and per-impression rates are ex VAT. VAT at 21% is applied to the total budget when a campaign is booked.
4.3 Sponsored Cogar
| Duration | Price |
|---|---|
| 2 days | €400 |
| 4 days (1 gap day to avoid fatigue) | €700 |
Sponsored Cogar runs for fewer days than a panel, but because it is embedded in the feed it delivers far more impressions and clicks per day. The daily rate is therefore higher than the panel rate.
UTM tags are added to campaign links in all cases.
Counts of total impressions, individual impression and individual click are reported for every campaign.
Prices assume standard feed placement. Global, country, and experience-level targeting is included at no extra cost.
VAT at 21% applies where applicable. Prices above are shown ex VAT.
5. What's Included
Each campaign includes:
- Feed placement for the booked period
- Bilingual FÓGRA / ADVERTISEMENT labelling
- Title, body copy, and link or links
- Counts of total impressions, individual impression and individual click
- UTM tags added to campaign links in all cases
- Global, country, or experience-level targeting (beginner, intermediate, fluent)
- One round of creative amendments before go-live
- Advertiser-supplied creative
- Creative specifications available on request
6. Operating Guidelines
To protect campaign quality and deliverability at Cogar's current scale, feed advertising is limited to a small number of campaigns at any one time.
Current operating limits:
- Usually no more than 4 advertising campaigns run concurrently
- Bookings available as a 2-week fixed-rate block, a budget-based per-click or per-impression campaign, or 2-day or 4-day sponsored Cogar
- Campaign report provided after completion
- Report includes impressions, clicks, and CTR
- Typical weekly reach is over 3,000 impressions per campaign (August 2026)
- Shared inventory may reduce individual campaign delivery when multiple campaigns are live
- Narrow targeting reduces the eligible audience and may extend the time needed to deliver a budget
Deadlines and Payment
Asset deadline: All final images, video, and text must be sent to us at least 3 working days before the campaign start date.
Payment terms: Standard 30-day invoicing (note that payment in advance may be required for a new client's first booking).
7. Technical Specifications
- Placement
- Main feed advertising slot.
- Frequency
- Approximately 1 ad slot per (max) 8 feed post slots.
- Panel Types
- Single panel
- Double panel slider
- Triple panel slider
- Supported Media
- Image background
- Text overlay
- Link-based call to action
- Core Creative Dimensions
- 1:1 ratio (square): e.g. 1080 x 1080 pixels (recommended for most advertisers)
- Links
- Per-panel links are supported on carousel formats.
- Targeting
- Global, limited to one or more specific countries, or by experience level (beginner, intermediate, fluent). The options can be combined.
- Tracking
- UTM parameters are applied to campaign links in all cases, including carousel links. Counts of total impressions, individual impression and individual click are reported.
Full creative specifications are available on request.
8. Contact
For advertising enquiries or to make a booking, contact: